This week I read two great articles about new business models that reaffirm my beliefs, and rearrange them in my head.
Wall Street Journal, “The Coming Ad Revolution”
This article explains the behavioral targeting very well. Also, this article explains why we shouldn’t worry too much about privacy, because users are getting more control over their own online data in this area of social networking.
Wired, “Why $0.00 is the future of Business” (thanks Rutger van Waveren for the tip!)
Chris “Longtail” Anderson is on it again. It’s an article about his new book “Free”, which I predict to become another bestseller. Anderson explains that marginal costs of technology that we consume as individuals are now so close to zero, that “free” business models on the internet are the future. He has written out a couple of scenario’s.
Mandatory reading!
