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	<title>Bart van Poll &#187; Free</title>
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	<description>It's not the destination, it's the journey</description>
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		<title>New business models for the internet</title>
		<link>http://www.vanpoll.net/new-business-models-for-the-internet</link>
		<comments>http://www.vanpoll.net/new-business-models-for-the-internet#comments</comments>
		<pubDate>Thu, 28 Feb 2008 07:15:15 +0000</pubDate>
		<dc:creator>bartvanpoll</dc:creator>
				<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://www.vanpoll.net/?p=91</guid>
		<description><![CDATA[This week I read two great articles about new business models that reaffirm my beliefs, and rearrange them in my head. Wall Street Journal, &#8220;The Coming Ad Revolution&#8221; This article explains the behavioral targeting very well. Also, this article explains why we shouldn&#8217;t worry too much about privacy, because users are getting more control over [...]]]></description>
			<content:encoded><![CDATA[<p>This week I read two great articles about new business models that reaffirm my beliefs, and rearrange them in my head.</p>
<p><a title="Wall street journal" href="http://online.wsj.com/article/SB120269162692857749.html" target="_blank">Wall Street Journal, &#8220;The Coming Ad Revolution&#8221;</a><br />
This article explains the behavioral targeting very well. Also, this article explains why we shouldn&#8217;t worry too much about privacy, because users are getting more control over their own online data in this area of social networking.</p>
<p><a title="Wired" href="http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=2" target="_blank">Wired, &#8220;Why $0.00 is the future of Business&#8221;</a> (thanks <a title="Van Waveren" href="http://www.van-waveren.nl/blog/" target="_blank">Rutger van Waveren</a> for the tip!)<br />
Chris &#8220;Longtail&#8221; Anderson is on it again. It&#8217;s an article about his new book &#8220;Free&#8221;, which I predict to become another bestseller. Anderson explains that marginal costs of technology that we consume as individuals are now so close to zero, that &#8220;free&#8221; business models on the internet are the future. He has written out a couple of scenario&#8217;s.<br />
Mandatory reading!</p>
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